Brand Guide · v1.0 · Jun 2026

Videopod is a
done-for-you podcast studio.

We run the whole show for you — recording to clips to growth. Same team every time. Real people on your edits, not AI. And there is no retainer.

Producing since 2022 · 500+ episodes · 150+ shows

01
// Our Audiences

Three people. One team behind them.

We don’t change our voice for each one — only the emphasis. Same studio, met where they are. DRAFT — synthesized from the service pages, confirm framing

🌱

Founders launching

No show yet. They want it built right, not figured out alone. Proof and done-for-you move them — not a pep talk.

Operators who record

Episodes piling up in a drive. No time to edit, clip, post. Speed and a team that just handles it move them.

📈

Hosts who publish

Episodes are out — but nothing happens after. Reach and real pipeline move them, not vanity views.

02
// How We Sound

We say the thing. Then we prove it.

Plain English, short sentences, no jargon. DRAFT — synthesized from brand voice memory, confirm

✍️

Plain & direct

Short sentences. Active verbs. No setup, no hedging. “Send one recording. Get a week of content back in 7 days.”

📊

Proof over hype

Real numbers, real clients, real results. We never fabricate proof. A specific detail lands harder than a confident claim.

🧑

Human, not corporate

Real people and a real team — “same team every time,” not “the market” or “the ecosystem.” We write like a person, not a brand.

🎯

Confident, no pressure

We lead with value, opinion and story. The offer is the door, not a hard pitch. No fake urgency, no pushy close.

Website
Tight and declarative. Short sentences, nothing that doesn’t need to be there. Says exactly what we do and what it costs you in effort.
Organic content
Can breathe more. Value, opinion and story — hooks, named tools, real outcomes. Humanize it. The pitch is the bio link, never the script.
03
// What We Say

One studio, said three ways.

Pick the length the moment needs. The promise underneath never changes.

Standard

Done-for-you podcast production. Send us one recording and get a week of content back in 7 days — edited episode, clips and posts.

Short

Your whole podcast, run by one team.

Conversational

You record. We do the rest — editing, clips, posting — and you own all of it.

Positioning

General
We run your whole podcast for you. Real people on your edits, no retainer, and you own everything.
Differentiator
Most production is AI cuts or a freelancer who ghosts. We’re the same team every episode — and we send it back in 7 days.
Founders
A show built right, live in 45 days. One team handles the plan, the look, the setup and your first episodes.
Operators
Stop sitting on recordings. Send the file; a full week of content comes back — from $149, no contract.

Boilerplate

For bios, guest intros, press. Click to copy.

Short bio

Videopod is a done-for-you podcast studio. You record; we handle editing, clips, posting and growth — same team every episode, no retainer.

Full boilerplate

Videopod is a done-for-you podcast studio for founders and operators. Send one recording and get a week of content back in 7 days — edited episode, clips and posts — produced by the same team every time, with no retainer and full ownership. Producing since 2022, Videopod has made 500+ episodes for 150+ shows.

05
// Typography

Oswald + Archivo.

Oswald sets every headline — condensed, uppercase, confident. Archivo carries all body copy. Both are free on Google Fonts. This is the live site type scale.

Aa Bb Cc 123
Oswald
Headlines, eyebrows, numbers · 400 / 500 / 600 · UPPERCASE for display & H2
Aa Bb Cc 123
Archivo
Body, leads, captions, buttons · 400 / 500 / 600
@import url('https://fonts.googleapis.com/css2?family=Archivo:wght@400;500;600;700&family=Oswald:wght@400;500;600;700&display=swap');
Display
DisplayOswald 500 · 52/42/34px · uppercase
Section H2
Section H2Oswald 500 · 40px · uppercase
Card Title
Card TitleOswald 500 · 26px
Eyebrow label
EyebrowOswald 500 · 14px · +letterspacing
Subhead / large body text for leads and intros.
Subhead / Body LargeArchivo 400 · 18px
Body copy. The default paragraph size across the site, set in Archivo for clean reading on dark backgrounds.
BodyArchivo 400 · 17px
Button label
ButtonArchivo 500 · 18px · 6px radius
06
// Color

One accent. A lot of dark.

The palette is deliberately restrained: charcoal does almost everything, lime draws the eye to one thing at a time. No rainbow — lime is reserved for CTAs and key emphasis.

Core

Lime
#94D32B
Primary · CTAs, emphasis
Lime Hover
#74AD1C
Button hover
BG Base
#0C0C0C
Page background · button text
White
#FFFFFF
Headlines, body text

Surfaces & support

BG Alt
#141414
Alternating sections
BG Card
#1B1B1B
Cards, panels
Secondary
#222222
Lines, inputs, chips
Muted
#B6B6B6
Secondary text

Copy the tokens

Paste once — colors, fonts, radius, container. The whole brand wired.

:root{
  --lime:        #94D32B;
  --lime-hover:  #74AD1C;
  --bg:          #0C0C0C;
  --bg-alt:      #141414;
  --bg-card:     #1B1B1B;
  --line:        #222222;
  --text:        #FFFFFF;
  --muted:       #B6B6B6;
  --btn-text:    #0C0C0C;
  --font-head:   'Oswald', sans-serif;
  --font-body:   'Archivo', sans-serif;
  --radius:      14px;
  --btn-radius:  6px;
  --container:   1280px;
}
Download videopod-tokens.css ↓
07
// Photography

Real, dark, and in focus.

Real people, real studio, real moments of work. No stock, no AI-generated imagery — the people behind the work are real and we never diminish that.

Photo treatment

Dark, moody backgrounds that match the site.

Soft glow accents on the subject — a mic, a face, a screen in focus.

Occasional blur for depth. People engaged with the work, not the camera.

Graphic elements

Clean line icons with rounded corners; geometric shapes that echo audio waves.

Subtle waveform overlays at low opacity; minimalist dot-grids and pulse-line accents.

Lime is the only accent color in graphics — used sparingly.

Layout grid

8px base grid. Align key elements on even multiples.

Container width 1280px; generous dark negative space.

Don’t

No stock photography. No AI-generated people or scenes.

No bright/white photo backgrounds that fight the dark UI.

08
// Downloads

Grab the assets.

Everything in one place. More lands here as we add it — same links, so nothing you bookmark breaks.

🎨
Color tokensvideopod-tokens.css · every var
🔤
FontsOswald + Archivo · Google Fonts
Logo packPNG + SVG · white + charcoal
Adding
📦
Full press kitLogos, colors, fonts · .zip
Adding
Brand team

Questions or source files?

Reach out for logos, fonts or anything not covered here.